Friday, April 13, 2012

Question of the Day: Increase or Decrease?

Volume.  What comes to your mind when you think of volume?

Probably because I am a musician, I think of volume in terms of louds and softs.  There are musical markings that indicate what volume the musician (or director) should consider applying to the music, although even some of these markings are subjective, having been added not by the composer but by the publisher.  The technical term for musical volume levels is dynamics, i.e. the louds and softs and all manner of levels in between and beyond. 

There is volume in relation to sales levels for marketing managers.  A corporate sales department's volume of sales often, if not usually, determines employee salaries and bonus packages.

The makers of hair-care products often use the term volume in touting their products, frequently using models who have long and luxurious tresses being swung about, caught in mid-fling by a camera, to demonstrate just how much  volume (i.e. "bigness") a head of hair can get just by using a particular company's product.

Volume is a geometric term that never liked me.  I can only remember that volume is measured in cubits and that volume is related somehow to pi which has something to do with 3.141592.......  Of course, the only pi I ever really understood has the letter "e" at its end and tastes best a la mode.

However, I digress.

If you spend any time with senior citizens, volume is a constant source of either concern, frustration or both and should be, if not, regulated by hearing aids.  The hearing aids of today are really tiny miracles to both those who need them and to those knew the seniors needed them.  A friend who attended a concert with Capt. SO and I last night was sporting hearing aids for the first time and the friend remarked how comfortable and small the aids were and his wife commented on "what a lifesaver" they were.

Volume is usually measured numerically in some way.  Like the volume of coffee I enjoy each day or the volume of chocolate some people eat or the volume of pan fish some anglers are lucky enough to catch, or the volume of cookies a recipe will produce.

Currently, the volume of paper on my desk needs attending to so I will cease to increase the volume of words in this posting.

Ancora imparo, making a quiet exit