Sunday, June 7, 2009

The End Consumer

I heard the phrase 'end consumer' this morning on a radio talk show. A definition of 'end consumer' ensued and left me with more questions than answers.

I understand the concept but it seems that we 'end consumers' get lost in the shuffle, are left blowin' in the wind, and, worse yet, get shot at sunrise. The example of 'end consumer' was given in relation to the designer fashion industry, an industry that I deal little with and care less about. What I do care about is the 'end consumer' in health insurance.

So much is being written and spoken these days about the health insurance industry, with all the politicians tripping over themselves in an effort to seem caring, informed, and earnest in their desire to fix the brokenness of a troubled part of our economy. What gets in the pols' way is the fact that this problem doesn't affect Washington D.C.

Our political figures have the latest and greatest health insurance coverage in the world. These people wouldn't recognize poor coverage or no coverage if it slapped them in their faces. Until our legislators and other politicians can experience the same frustrations and fears that the self-insured, under-insured, and non-insured experience, health care reform will not take any viable form.

What about it, Washington? Any takers out there willing to try the poor coverage or lack-there-of coverage or rising coverage costs to the self-insured, under-insured or non-insured constituents you supposedly serve?

I'll believe it when I see it.

Ancora imparo