From time to time, a news flash, so ludicrous that it catches my attention and fascination, comes along. Such was the news bulletin on Public Radio today announcing the partnership between a HUGE soft drink corporation and the American Academy of Family Physicians.
I could stop right here, with the previous sentence, and I think you could grasp my astonishment, amazement, and disbelief at what I heard. In fact, I thought that I must have heard the reporter incorrectly. "There is no way that this could be fact.", thought I to myself. After a morning of running errands, I came home and went directly to my trusty laptop and search-engined the two partners. Sure enough, there was a link to an article, which I read, confirming what I couldn't believe I'd heard earlier in the day. My disbelief was warranted.
Having the American Academy of Family Physicians and a gargantuan soft-drink corporation in bed with one another is akin to the fox-in-the-hen-house concept. The two entities have signed a "six-figure deal" to promote the "healthy ingestion of soft drinks." This is a classic oxymoron, if ever I heard one. The terms healthy and soft drink do not belong in the same sentence. Many eyebrows have been raised concerning this partnership. So many so, that a corporation spokesperson issued an announcement from which I'll use a portion: "the point of the partnership is to provide education based on sound science".
Hmmm. Soft drinks, nutrition, education...............I don't think they belong in the same sentence.
I'm not fooled.......are you? Follow the money!
Ancora imparo
